Cookie Policy

ONLINE ADVERTISING?

We use cookies to personalize content and ads, to provide social media features, and to analyze our website traffic. We also share information about your use of our site with our analytics, advertising, and social media partners. You can learn more about any of our purposes or the vendors we use by clicking “Cookie Settings.” This preference center is always accessible via the “Cookie Settings” button located on every page.

When you visit a website, it may store or retrieve information using your browser, mostly in the form of cookies. This information may be personal information about you, your preferences, or your device and is mostly used to make the website function as you expect. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow certain types of cookies.

At any time, you have the option to accept or decline the use of cookies using the on/off preference center setting, by clicking the button below:

COOKIE SETTINGS

A. What is a cookie?

A cookie is a small piece of data (text file) that a website—when visited by a user—asks your browser to place on your device so it can remember information about you, such as your preferred language or login information. These cookies are placed by us and are called first-party cookies. We also use third-party cookies—which are cookies from a domain different from the website you are visiting—for our advertising and marketing efforts.

 

B. Why do we use cookies?

Cookies are used for various purposes, such as allowing users to navigate between pages seamlessly, implementing user preferences, and improving their overall browsing experience by customizing the website based on their user profile and browsing history as a Varela customer. They can also help ensure that the advertisements users see online are more relevant to them and their interests.

 

C. What types of cookies do we use?

Our website uses different types of cookies, which have different durations. In particular, we use:

• Session cookies, which only last for the duration of a browsing session and enhance your experience on our website; and
• Persistent cookies, which last longer than a single visit and remember your preferred settings in relation to our website.

These cookies can also be categorized as follows, depending on who sets them on our website:

• First-party cookies, which are distributed by the publisher of the website you are visiting, to ensure that it functions correctly.
• Third-party cookies, which are set on the website by third parties, and are intended to collect data in different ways and for different purposes, for example: collection of analytical data and information on social interactions and behaviors, and also for promotional activities.

 

D. What types of categories are available on our website?

The types of cookies used on our website have different purposes and can be classified into one of the following categories.

The types of cookies used on our website serve different purposes and can be categorized as follows:

Strictly necessary cookies

These cookies are necessary for the website to function and cannot be disabled on our systems. We typically only set them for actions you take that amount to a request for services, such as setting your privacy preferences, logging in, or completing forms. You can configure your browser to block or alert you about these cookies, but some parts of the website will not work. These cookies do not store any personally identifiable information.

Performance and analytics cookies

•           These cookies allow us to collect behavioral data and determine traffic sources, so we can

•           - Measuring traffic on our website or mobile app helps us identify the most and least popular pages and see how visitors navigate the site, distinguishing between users and sessions, determining new sessions/visits, and counting the number of pageviews in the current session and the type of recording. We also track traffic sources or campaigns that explain how users arrive at our website, including which partners, for example, to measure the impact and effectiveness of our collaborations with other vendors or our advertising campaigns.

•           Understanding who uses our website and how. We also use performance and analytics cookies to streamline traffic counting and user behavior across various platform integrations. They allow us to store customized information about store visitor variables, test different versions of our website or mobile app and content, and enable third-party providers to help us analyze and optimize our content.

•           To obtain accurate analytics and allow you to make choices regarding the use of cookies and other tracking tools, we have implemented a dedicated solution that allows us to record and count your preferences. If you prefer not to be tracked, this system will help us complete our analyses and reports by looking at other users similar to you. This information does not allow us to know who you are or to continue tracking your browsing on our website.

Functional cookies

These cookies allow us to personalize website content by recognizing users and remembering their preferences. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Targeting and profiling cookies

These cookies may be set through our website or mobile app by us or our advertising partners. They may be used by those companies to build a Varela profile based on your browsing activity and interests, personalize your experience by providing tailored content, features, and products, and show you relevant ads on other websites. They do not directly store personal data, but are based on uniquely identifying your browser and device. If you do not allow these cookies, you will experience advertising that is less tailored to your profile.

Social cookies

These cookies are set by a range of social media services that we have added to the website and that allow us to share our content with your friends and connections. They can track your browser across other websites and build a profile based on your interests. This may influence the content and messages you see on other websites you visit. If you do not allow these cookies, you may not be able to use or see those sharing tools.

 

E. How to customize your cookie settings?

At any time you have the option to accept or decline the use of cookies using the on/off settings in your preference center, by clicking on the “Cookie settings” button located on each page:

COOKIE SETTINGS

Because we respect your right to privacy, you can choose not to allow certain types of cookies. Click on the headings of the different categories to learn more and to change your initial settings. However, blocking certain types of cookies may affect your website experience and the services we are able to offer you.

If you see multiple browsers (for example, Internet Explorer, Google Chrome, Firefox, etc.), you have to repeat this procedure for each one, and if you connect to the web from multiple devices (for example, from work and from home), then you will need to set your preferences in each browser on each device.

Please note that if you completely disable cookies in your browser, some of our website's functionalities may be lost, such as normal site navigation or shopping activity, and any personalized activity, such as advertising you receive when visiting this website, will not be tailored to your interests.

For more information about third-party cookies (e.g., advertising or profiling cookies) and how to disable them directly from your browser instead of through its preference center, please read the privacy policy and opt-out guidelines, which can be found here: https://www.youronlinechoices.com/

 

F. Do we collect data through cookies?

We may collect information on our website or mobile application through cookies and share it with third parties such as social networks or advertising platforms, as well as other companies, advertising agencies/suppliers and IT providers (e.g., hosting providers).

 

G. Do we sell your personal data?

Sale of your personal data

If you choose to allow third-party cookies via Cookie Settings, third parties (such as authorized advertising and analytics partners) will collect your personal data through automated technologies on our websites, primarily to provide you with content and advertising that may be of interest to you, and based on the legal grounds set out in this privacy policy. The choice is yours. You can choose not to send them your personal data at any time.

Please note that opting out of sharing your information via third-party cookies does not mean you will no longer see ads, but rather that these ads will not be personalized based on information derived from your activity on our websites.

Please also consider that, depending on your selection, we may even share your information in ways that do not constitute a "sale" or "trade" under applicable U.S. law, such as with our service providers or for our own online advertising purposes.

If you are a California resident, you also have the right to submit a Shine the Light request, which means you can request that we provide you with a list of certain categories of personal data that we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, as well as the identity of those third parties. Any such disclosures will be made in accordance with your selections in Cookie Settings. You can contact us using the information below for a list.

 

H. How to contact us

If you have any questions about our privacy practices or how we manage your data, please contact our privacy team and our data protection officer by sending an email to sac@felipevarela.com